.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in equity capital each year, have actually increased almost $360 million thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That downturn results from market saturation, enhanced regulative pressures, as well as financial uncertainties.ADWEEK consulted with 5 VCs who remain to purchase adtech business, even with these challenges, regarding what they are searching for as well as what they stay clear of. Possibly unsurprisingly, these financiers are actually targeting opportunities in privacy-focused innovations and industry-specific locations such as linked television.